MARKETING PROJECT TOPICS AND RESEARCH MATERIALS


  1. 1.) IMPACT OF ENTREPRENEURSHIP SKILL ON REDUCTION OF YOUTH UNEMPLOYMENT IN EBONYI STATE: A STUDY OF NATIONAL DIRECTORATE OF EMPLOYMENT IN EBONYI STATE
  2. 2.) EFFECT OF LEADERSHIP STYLE ON EMPLOYEE MOTIVATION (A STUDY OF NIGERIA BREWERIES)
  3. 3.) MARKETING OF EDUCATIONAL SERVICES IN PRESENTATION NURSERY AND PRIMARY SCHOOL ENUGU 1
  4. 4.) EFFECTIVENESS OF PUBLIC RELATIONS ACTIVITIES IN YOUR SCHOOL.
  5. 5.) TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY..
  6. 6.) THE EFFECT OF ADVERTISING ON CONSUMER PREFERENCE PATTERNS FOR MALT DRINKS IN ENUGU METROPOLIS (A COMPARATIVE STUDY OF GUINNESS MALTA AND AMSTEL MALTA)..
  7. 7.) THE IMPACT OF VIRAL MARKETING ON BRAND PREFERENCE OF HERO LARGER BEER (A STUDY OF SABMILLER PLC ONITSHA)
  8. 8.) THE IMPACT OF OUTSOURCING STRATEGIES ON ORGANIZATIONAL EFFECTIVENESS IN NEW GENERATION BANKS
  9. 9.) MARKETING PRACTICES AND CONSUMER SATISFACTION IN THE HOTEL INDUSTRY (A CASE STUDY OF ABIA HOTEL LTD. UMUAHIA
  10. 10.) THE EFFECTS OF ADVERTISING ON CONSUMER BUYING BEHAVIOUR IN ENUGU METROPOLIS. (A CASE STUDY OF NIGERIAN BOTTLING COMPANY 9TH MILE ENUGU.)
  11. 11.) PROBLEM AND PROSPECTS OF DISTRIBUTING SOFT DRINKS PRODUCTS IN ENUGU METROPOLIS (A CASE STUDY OF SEVEN UP BOTTLING CO. PLC)
  12. 12.) LOGISTIC OF DISTRIBUTION SYSTEM IN BREWERIES (A CASE STUDY OF GLODEN GUINEA BREWERIER COMPANY)
  13. 13.) IMPROVING SALES OF SUPERMARKET THROUGH EFFECTIVE MARKETING STRATEGY (A CASE STUDY OF SOME SELECTED SUPERMARKET IN ENUGU METROPOLIS)
  14. 14.) THE IMPACT OF ADVERTISING ON SALES PERFORMANCE: A CASE OF MUKWANO INDUSTRY
  15. 15.) THE ASSESSMENT OF THE INFLUENCE OF CORPORATE IMAGE ON MARKETING A MANUFACTURERS BRAND NAME PRODUCT (A CASE STUDY OF DENCO FOAM LIMITED ONITSHA ANAMBRA STATE)
  16. 16.) THE ROLE OF MARKETING COMMUNICATIONS (A CASE STUDY OF JOHN HOLT)
  17. 17.) THE ROLE OF MIDDLEMEN IN CHANNELS OF DISTRIBUTION – (A CASE STUDY OF NIGERIA BREWERY 9TH MILE CORNER, ENUGU)
  18. 18.) THE PROBLEMS IN THE MARKETING OF NEW PRODUCT IN ENUGU STAGE (A CASE STUDY PRODUCED BY LOUIS CARTER GROUP INDUSTRIES LIMITED, ENUGU)
  19. 19.) THE IMPACT OF MARKETING MIX IN THE ACCOMPLISHMENT OF ORGANIZATION OBJECTIVE (A CASE STUDY OF UNILEVER BROTHERS NIGERIA PLC)
  20. 20.) THE EFFECT OF ECONOMIC DEPARTMENT DEPRESSION IN THE MARKETING OF PAINT PRODUCT (A CASE STUDY OF ANDY GROUP OF COMPANY)
  21. 21.) STRATEGIES FOR ENCHANCING AND PROMOTING CAPITAL FORMATION AMONG SMALL SCALE ENTERPRISES IN NIGERIA (A CASE STUDY OF HERITAGE COMPANY ENUGU)
  22. 22.) STRATEGIES FOR INTRODUCING A NEW PRODUCT IN THE MARKET (A CASE STUDY OF FANTA LEMON OF COCA-COLA COMPANY IN ENUGU METROPOLIS)
  23. 23.) MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)
  24. 24.) IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION
  25. 25.) THE ROLE OF MARKETING STRATEGY IN DETERMINING CONSUMER PURCHASING BEHAVIOUR (A CASE STUDY OF GUINESS NIGERIA PLC)
  26. 26.) THE NEED FOR IMPROVED CUSTOMER SERVICES IN THE BANKING INDUSTRY (A CASE STUDY OF UNION BANK OF NIGERIA ENUGU MAIN BRANCH)
  27. 27.) IMPACT OF PUBLIC RELATION ON MARKETING OF BANKING SERVICE IN ENUGU METROPOLIS (A CASE STUDY OF ZENNITH BANK PLC
  28. 28.) AN EVALUATION OF INFORMATION TECHNOLOGY (IT) IMPACT ON THE DEVELOPMENT OF EFFECTIVE MARKETING STRATEGIES IN THE BANKING INDUSTRY IN ENUGU METROPOLIS
  29. 29.) TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY
  30. 30.) THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA METROPOLIS (A CASE STUDY OF THE MALT BOTTLED BY CONSOLIDATED BREWERIES ABA)
  31. 31.) THE EFFECT OF DISTRIBUTION PATTERN ON CONSUMERS PATRONAGE A CASE STUDY OF JUHEL NIGERIA LIMITED
  32. 32.) TRADE FAIR AS AN INSTRUMENT OF INCREASING MARKETING PERFORMANCE IN NIGERIA BUSINESS (A STUDY OF TRADE SHOWS IN ASABA)
  33. 33.) THE EFFECT OF ADVERTISING ON CONSUMER PREFERENCE PATTERNS FOR MALT DRINKS IN ENUGU METROPOLIS (A COMPARATIVE STUDY OF GUINNESS MALTA AND AMSTEL MALTA)
  34. 34.) THE IMPACT OF MARKETING RESEARCH ON DECISION MAKING
  35. 35.) THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION (A CASE STUDY OF GTB OF NIGERIA PLC,)
  36. 36.) THE EFFECT OF ADVERTISING ON CONSUMPTION OF FAST FOOD IN NIGERIA
  37. 37.) IMPACT OF CORPORATE GOVERNANCE ON BANKS’ MARKET VALUE IN NIGERIA
  38. 38.) CONSUMER PERCEPTION TOWARDS BRAND PREFERENCE OF MOBILE PHONE SERVICE PROVIDERS (A STUDY OF MTN NIGERIA DELTA STATE, ASABA)
  39. 39.) ASSESSING THE LEVERAGING EFFECT OF E-MARKETING ON PERFORMANCE OF COMMERCIAL BANKS
  40. 40.) THE IMPACT OF SOCIAL MEDIA ON CONSUMERS’ BUYING BEHAVIOUR OF TOYOTA BRAND OF VEHICLES
  41. 41.) THE ROLE OF ADVERTISING IN BRAND BUILDING (CASE STUDY OF NIGERIA BOTTLING COMPANY)
  42. 42.) EXPERIENTIAL MARKETING STRATEGY AND CUSTOMER LOYALTY IN THE NIGERIAN TELECOMMUNICATIONS INDUSTRY
  43. 43.) IMPACT OF PRODUCT BRANDING ON SALES PERFORMANCE IN THE NIGERIAN BREWERY INDUSTRY (A STUDY OF NIGERIAN BREWERY PLC BENIN – CITY)
  44. 44.) THE IMPACT OF JOB SATISFACTION ON SALES TEAM PRODUCTIVITY (A STUDY OF NIGERIA BOTTELING COMPANY PLC)
  45. 45.) THE IMPACT OF MARKETING STRATEGY ON PRODUCTIVITY OF ORGANIZATIONS (A STUDY OF FIRST BANK AND ECOBANK)
  46. 46.) THE IMPACT OF SALES PROMOTION ON CUSTOMERS’ LOYALTY IN THE NIGERIAN TELECOMMUNICATION INDUSTRY. (A STUDY OF MTN ASABA).
  47. 47.) MARKETING CONCEPT AND IT’S APPLICATION IN CUSTOMER SERVICES, (A CASE STUDY FOR UBA ONITSHA)
  48. 48.) THE EFFECTIVENESS OF PERSONAL SELLING STRATEGIES IN THE MARKETING OF INDUSTRIAL PRODUCT (A CASE STUDY OF GENERAL PIPE INDUSTRY AND GENERAL STEEL MILL ASABA)
  49. 49.) THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)
  50. 50.) THE RELEVANCE OF PACKAGING AND BRANDING ON MARKETING PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)
  51. 51.) THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE INDUSTRY
  52. 52.) THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST BANK PLC
  53. 53.) THE EFFECT OF PACKAGING ON SALES OF GOODS
  54. 54.) THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE
  55. 55.) IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD NIGERIA PLC
  56. 56.) EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING
  57. 57.) AN EXAMINATION OF POTENTIAL BENEFITS & CONSTRIANTS ASSOCIATED WITH SMALL BUSINESS' USE OF E-COMMERCE