MARKETING PROJECT TOPICS AND RESEARCH MATERIALS

1. 101.) THE IMPACT OF GOVERNMENT EXPENDITURE ON POVERTY ALLEVIATION
2. 102.) FEEL GOOD ADVERTISING AND ITS EFFECT ON CONSUMER REPEAT PURCHASE BEHAVIOUR A study of De-united Industries Ltd makers of Indomie noodles
3. 103.) LIFESTYLE BRANDING AS A METHOD OF INCREASING PRODUCT APPEAL A STUDY OF LIFE BEER IN THE SOUTH EAST
4. 104.) THE INFLUENCE OF BRAND IMAGE ON CONSUMER BEHAVIOUR
5. 105.) THE IMPACT OF MARKETING STRATEGIES ON PRODUCTIVITY
6. 106.) THE EFFECT OF ONLINE ADVERTISING ON CONSUMER BUYING BEHAVIOR
7. 107.) IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOUR
8. 108.) E-MARKETING AND SMALL ENTERPRISE THREATS AND OPPURTUNITES
9. 109.) APPLICATION OF MARKETING CONCEPT IN BANKS AND ITS EFFECTIVENESS IN CONSUMER SATISFACTION
10. 110.) AN EVALUATION OF MARKET SEGMENTATION AND IT'S SIGNIFICANCE
11. 111.) THE EFFECT OF PROMOTIONAL STRATEGIES IN THE MARKETING OF BANK SERVICES
12. 112.) EFFECTIVE MARKETING STRATEGIES FOR HEALTH CARE SERVICES
13. 113.) PASSENGER'S RATING OF SERVICE DELIVERY OF TRANSPORT BUSINESSES IN NIGERIA
14. 114.) SALES PROMOTION STRATEGIES AND SALES PERFORMANCE OF TELECOMMUNICATION FIRMS
15. 115.) THE EFFECT OF ADVERTISING ON CONSUMER REFERENCE PATTERNS FOR MALT DRINKS
16. 116.) AN APPRAISAL OF PROMOTIONAL STRATEGIES OF BARBING SALONS
17. 117.) THE IMPACT OF PROMOTIONAL MIX IN THE MARKETING OF AIRLINE SERVICE
18. 118.) THE PLACE OF MARKETING IN THE SERVICE INDUSTRIES
19. 119.) BRAND SWITCHING BEHAVIOUR OF CONSUMERS IN THE HAIR CARE SERVICE
20. 120.) ATTITUDE OF CONSUMERS TOWARDS MADE IN NIGERIAN GOODS
21. 121.) THE EFFICACY OF SALES PROMOTION IN THE MARKETING OF CONSUMER PRODUCT
22. 122.) ADVERTISING AS A STRATEGIC INSTRUMENT IN THE MARKETING OF MTN’S COMMUNICATION SERVICES
23. 123.) IMPACT OF EFFECTIVE PUBLIC RELATIONS IN MARKETING EXPANSION OF BANKING SERVICES IN ENUGU METROPOLIS
24. 124.) ADVERTISING AS A ‘’POWER TOOL’’ FOR BUSINESS GROWTH
25. 125.) THE EFFECT OF SEGMENTATION IN THE TARGET MARKETING OF NBL PLC IN ENUGU STATE
26. 126.) THE IMPACT OF PERSONAL SELLING IN THE MARKETING OF BEVERAGES IN ENUGU STATE
27. 127.) AN APPRAISAL OF EFFECTIVE ADVERTISING IN INCREASING SALES OF COSMETICS
28. 128.) THE IMPACT OF MARKETING IN THE DEVELOPMENT OF TOURISM IN ENUGU STATE
29. 129.) THE PROBLEMS FACING THE MARKETING OF POULTRY PRODUCT
30. 130.) EFFECT OF ADVERTISING ON BRAND PERFORMANCE
31. 131.) IMPACT OF MARKETING RESEARCH IN ACHIEVING ORGANIZATIONAL GOAL [A CASE STUDY OF RIVERS BASIN DEVELOPMENT AUTHORITY OWERRI IMO STATE]
32. 132.) THE IMPACT OF SALES PROMOTION ON THE PURCHASING OF CONSUMER PRODUCT IN NIGERIA (A CASE STUDY OF UNILEVER BROTHERS NIGERIA IN IMO)
33. 133.) RELEVANCE OF MARKET SEGMENTATION IN THE EFFECTIVE MARKETING OF COSMETICS PRODUCTS
34. 134.) ROLE OF ADVERTISING IN MOTIVATING CONSUMER BRAND PREFERENCE FOR BEVERAGES IN NIGERIA
35. 135.) IMPACT OF ENTREPRENEURSHIP SKILL ON REDUCTION OF YOUTH UNEMPLOYMENT IN EBONYI STATE: A STUDY OF NATIONAL DIRECTORATE OF EMPLOYMENT IN EBONYI STATE
36. 136.) EFFECT OF LEADERSHIP STYLE ON EMPLOYEE MOTIVATION (A STUDY OF NIGERIA BREWERIES)
37. 137.) MARKETING OF EDUCATIONAL SERVICES IN PRESENTATION NURSERY AND PRIMARY SCHOOL ENUGU 1
38. 138.) EFFECTIVENESS OF PUBLIC RELATIONS ACTIVITIES IN YOUR SCHOOL.
39. 139.) TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY..
40. 140.) THE EFFECT OF ADVERTISING ON CONSUMER PREFERENCE PATTERNS FOR MALT DRINKS IN ENUGU METROPOLIS (A COMPARATIVE STUDY OF GUINNESS MALTA AND AMSTEL MALTA)..
41. 141.) THE IMPACT OF VIRAL MARKETING ON BRAND PREFERENCE OF HERO LARGER BEER (A STUDY OF SABMILLER PLC ONITSHA)
42. 142.) THE IMPACT OF OUTSOURCING STRATEGIES ON ORGANIZATIONAL EFFECTIVENESS IN NEW GENERATION BANKS
43. 143.) MARKETING PRACTICES AND CONSUMER SATISFACTION IN THE HOTEL INDUSTRY (A CASE STUDY OF ABIA HOTEL LTD. UMUAHIA
44. 144.) THE EFFECTS OF ADVERTISING ON CONSUMER BUYING BEHAVIOUR IN ENUGU METROPOLIS. (A CASE STUDY OF NIGERIAN BOTTLING COMPANY 9TH MILE ENUGU.)
45. 145.) PROBLEM AND PROSPECTS OF DISTRIBUTING SOFT DRINKS PRODUCTS IN ENUGU METROPOLIS (A CASE STUDY OF SEVEN UP BOTTLING CO. PLC)
46. 146.) LOGISTIC OF DISTRIBUTION SYSTEM IN BREWERIES (A CASE STUDY OF GLODEN GUINEA BREWERIER COMPANY)
47. 147.) IMPROVING SALES OF SUPERMARKET THROUGH EFFECTIVE MARKETING STRATEGY (A CASE STUDY OF SOME SELECTED SUPERMARKET IN ENUGU METROPOLIS)
48. 148.) THE IMPACT OF ADVERTISING ON SALES PERFORMANCE: A CASE OF MUKWANO INDUSTRY
49. 149.) THE ASSESSMENT OF THE INFLUENCE OF CORPORATE IMAGE ON MARKETING A MANUFACTURERS BRAND NAME PRODUCT (A CASE STUDY OF DENCO FOAM LIMITED ONITSHA ANAMBRA STATE)
50. 150.) THE ROLE OF MARKETING COMMUNICATIONS (A CASE STUDY OF JOHN HOLT)
51. 151.) THE ROLE OF MIDDLEMEN IN CHANNELS OF DISTRIBUTION – (A CASE STUDY OF NIGERIA BREWERY 9TH MILE CORNER, ENUGU)
52. 152.) THE PROBLEMS IN THE MARKETING OF NEW PRODUCT IN ENUGU STAGE (A CASE STUDY PRODUCED BY LOUIS CARTER GROUP INDUSTRIES LIMITED, ENUGU)
53. 153.) THE IMPACT OF MARKETING MIX IN THE ACCOMPLISHMENT OF ORGANIZATION OBJECTIVE (A CASE STUDY OF UNILEVER BROTHERS NIGERIA PLC)
54. 154.) THE EFFECT OF ECONOMIC DEPARTMENT DEPRESSION IN THE MARKETING OF PAINT PRODUCT (A CASE STUDY OF ANDY GROUP OF COMPANY)
55. 155.) STRATEGIES FOR ENCHANCING AND PROMOTING CAPITAL FORMATION AMONG SMALL SCALE ENTERPRISES IN NIGERIA (A CASE STUDY OF HERITAGE COMPANY ENUGU)
56. 156.) STRATEGIES FOR INTRODUCING A NEW PRODUCT IN THE MARKET (A CASE STUDY OF FANTA LEMON OF COCA-COLA COMPANY IN ENUGU METROPOLIS)
57. 157.) MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)
58. 158.) IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION
59. 159.) THE ROLE OF MARKETING STRATEGY IN DETERMINING CONSUMER PURCHASING BEHAVIOUR (A CASE STUDY OF GUINESS NIGERIA PLC)
60. 160.) THE NEED FOR IMPROVED CUSTOMER SERVICES IN THE BANKING INDUSTRY (A CASE STUDY OF UNION BANK OF NIGERIA ENUGU MAIN BRANCH)
61. 161.) IMPACT OF PUBLIC RELATION ON MARKETING OF BANKING SERVICE IN ENUGU METROPOLIS (A CASE STUDY OF ZENNITH BANK PLC
62. 162.) AN EVALUATION OF INFORMATION TECHNOLOGY (IT) IMPACT ON THE DEVELOPMENT OF EFFECTIVE MARKETING STRATEGIES IN THE BANKING INDUSTRY IN ENUGU METROPOLIS
63. 163.) TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY
64. 164.) THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA METROPOLIS (A CASE STUDY OF THE MALT BOTTLED BY CONSOLIDATED BREWERIES ABA)
65. 165.) THE EFFECT OF DISTRIBUTION PATTERN ON CONSUMERS PATRONAGE A CASE STUDY OF JUHEL NIGERIA LIMITED
66. 166.) TRADE FAIR AS AN INSTRUMENT OF INCREASING MARKETING PERFORMANCE IN NIGERIA BUSINESS (A STUDY OF TRADE SHOWS IN ASABA)
67. 167.) THE EFFECT OF ADVERTISING ON CONSUMER PREFERENCE PATTERNS FOR MALT DRINKS IN ENUGU METROPOLIS (A COMPARATIVE STUDY OF GUINNESS MALTA AND AMSTEL MALTA)
68. 168.) THE IMPACT OF MARKETING RESEARCH ON DECISION MAKING
69. 169.) THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION (A CASE STUDY OF GTB OF NIGERIA PLC,)
70. 170.) THE EFFECT OF ADVERTISING ON CONSUMPTION OF FAST FOOD IN NIGERIA
71. 171.) IMPACT OF CORPORATE GOVERNANCE ON BANKS’ MARKET VALUE IN NIGERIA
72. 172.) CONSUMER PERCEPTION TOWARDS BRAND PREFERENCE OF MOBILE PHONE SERVICE PROVIDERS (A STUDY OF MTN NIGERIA DELTA STATE, ASABA)
73. 173.) ASSESSING THE LEVERAGING EFFECT OF E-MARKETING ON PERFORMANCE OF COMMERCIAL BANKS
74. 174.) THE IMPACT OF SOCIAL MEDIA ON CONSUMERS’ BUYING BEHAVIOUR OF TOYOTA BRAND OF VEHICLES
75. 175.) THE ROLE OF ADVERTISING IN BRAND BUILDING (CASE STUDY OF NIGERIA BOTTLING COMPANY)
76. 176.) EXPERIENTIAL MARKETING STRATEGY AND CUSTOMER LOYALTY IN THE NIGERIAN TELECOMMUNICATIONS INDUSTRY
77. 177.) IMPACT OF PRODUCT BRANDING ON SALES PERFORMANCE IN THE NIGERIAN BREWERY INDUSTRY (A STUDY OF NIGERIAN BREWERY PLC BENIN – CITY)
78. 178.) THE IMPACT OF JOB SATISFACTION ON SALES TEAM PRODUCTIVITY (A STUDY OF NIGERIA BOTTELING COMPANY PLC)
79. 179.) THE IMPACT OF MARKETING STRATEGY ON PRODUCTIVITY OF ORGANIZATIONS (A STUDY OF FIRST BANK AND ECOBANK)
80. 180.) THE IMPACT OF SALES PROMOTION ON CUSTOMERS’ LOYALTY IN THE NIGERIAN TELECOMMUNICATION INDUSTRY. (A STUDY OF MTN ASABA).
81. 181.) MARKETING CONCEPT AND IT’S APPLICATION IN CUSTOMER SERVICES, (A CASE STUDY FOR UBA ONITSHA)
82. 182.) THE EFFECTIVENESS OF PERSONAL SELLING STRATEGIES IN THE MARKETING OF INDUSTRIAL PRODUCT (A CASE STUDY OF GENERAL PIPE INDUSTRY AND GENERAL STEEL MILL ASABA)
83. 183.) THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)
84. 184.) THE RELEVANCE OF PACKAGING AND BRANDING ON MARKETING PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)
85. 185.) THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE INDUSTRY
86. 186.) THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST BANK PLC
87. 187.) THE EFFECT OF PACKAGING ON SALES OF GOODS
88. 188.) THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE
89. 189.) IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD NIGERIA PLC
90. 190.) EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING
91. 191.) AN EXAMINATION OF POTENTIAL BENEFITS & CONSTRIANTS ASSOCIATED WITH SMALL BUSINESS' USE OF E-COMMERCE