ABSTRACT
This research was conducted to examine packaging as a marketing tool for marketing consumer goods take NASCO as a case study. Data gathering were merely primary including personal interview and questionnaire ot management and staff of NASCO company. Percentage was used to analyze the data collected. The research was guided by three hypotheses formulated which was tested using the chi-square statistical tool to verify the tenacity of the statement of the null hypotheses formulated to see.
CHAPTER ONE
INTRODUCTION
1.1BACKGROUND OF THE STUDY
In the contemporary marketing, packaging has become so important that it cannot be ignored buy marketers in management of product. Marketers now pay more attention to packaging because of its vital role in the management of a product.
A market can commit a great measure of resources to develop a product invest much more into advertising campaign and other personal selling efforts used as the most acceptable pricing effort.
Yet may discover to his greatest surprise that the product is not acceptable to the target consumers after a close receiver of the cause of such development. The market might find out that he has either used the long package or ignorantly not given package its right place in the course of product planning.
Nowadays it is obvious that packaging is a significance define and companion in the competitive market place. The widespread use of self-services sealing, automatic vending machine and battle for space. The widespread use of self-services selling automatic vending.
Machine and battle for space in the shop makes packaging strategy indispensable. Most middlemen in the channel of distribution are financial to centre to producers that uses effectiveness packaging. Safety in packaging has become a promotion marketing and social issue in recent years.
1.2STATEMENT OF RESEARCH PROBLEM
It is noted that most marketing companies do not consider packaging as very important promotional tool when managing their product ingredients. As a result of these, it has become necessary to bring the knowledge of the marketers to the significance of packaging as promotional tool for the marketing of consumers goods must go into proper product planning in term of developing an effective packaging policies or strategies for their products.
1.3OBJECTIVE OF THE STUDY
The ultimate purpose of this study is to examine how good packaging service as a promotional tool in the solves and promotion of a company’s product, and to give a guide to manufacturer of consumable products about some things that they should put into consideration when they are developing a package for a product.
1.4RESEARCH QUESTION
For the purpose of this study, the following research questions have been designed to guide study;
1. Does the packaging of consumer goods effect its smooth marketing?
2. Does packaging have any effect on the promotion in NASCO Company.
3. Does the management of firms always consider the social responsibility of packaging a product?
4. Has the packaging of NASCO Company received criticism from consumers?
The question will guide the researchers in the study of packaging as a promotional tool in the marketing of consumer goods.
1.5STATEMENT OF HYPOTHESIS
The two hypotheses were formulated for the study to test the two relationship that exist between the two variables “consumer goods and packaging”.
The null hypotheses and the alternative hypotheses were used for this purpose.
Hypothesis One
HI: Packaging ahs numerous indispensable effects in the enhancement and promotion of a company’s product like the NASCO Company.
Ho: Packaging products commands speed solves delivery.
Hypothesis Two
HI: The completion of a product is not directly influenced by packaging.
Ho: The completion of a product is directly influenced by packaging.
1.6SIGNIFICANCE OF THE STUDY
The significance of this research work induce;
1. To give firms clues on how to plan and produce a good package that will help them to market their product.
2. To make firms to understand the role packaging plays in the solves of consumer goods in self servicing store.
3. To enable firms to understand that goods packages of consumers goods is a must for any firm that wish to increase profitability.
4. To enable industrial operators to understand the various criticism of packaging by consumers of their product.
5. To enable consumers to understand the role good packaging play in the protection of the consumable goods.
6. To enable firm to understand that package is not only for packaging products, but it is also a promotional tool.
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