ABSTRACT
The purpose of the project, Effect of Advertising on a Company’s Product. The aim of the project is to explicate more light on the usefulness of advertising on a company’s product. In the process of preparing this project resort has been made to primary source of data collection furthermore questionnaires were administered in the organizational approached for data from the study it was observed among others that the company’s under study does not use. In conclusion was recommended that advertising is important discovered that most company are rarely involved in a advertising done by the producing companies of such goods.
CHAPTER ONE
INTRODUCTION
1.1 Background to the Study
Advertising can be define as a process of calling the attention of the public (audience) to a particular product service or an idea in promotion which encompassed the activities of preparing sales displays, trade fares, training seminars and working free sample, all these are for effective marketing advertising which is the oral or written words, illustration and picture that convey the intention and message of advertising.
Nigeria is branded as a developing nation by implication in all its areas of human endeavors which is yet to experience development which has not got to an appreciable level of economic process and sustainability. However, the commercial sector of Nigeria economy which is by all means of the most vast and varied characteristics which contributes in small way to the level of growth, of the economy and general development experienced so far.
Advertising strategies increases volume of sales of manufacturing consumers product, have been made important in growth of the commercial sector because of the growing sophistication of the mass media and general awareness of the population. Consumers goods manufactures and distribution alike are in the ocean of advertising, making all necessary efforts to sell their goods to the population perhaps this is why manufactures and distributors alike are found using such business strategies like loffery branding premium bonuses and contest sponsoring of programmes etc to popularize their product for regular patronages. Perhaps, attempt will be made to provide answer to this nagging question from the main area of this research.
1.2 Statement of the Problem
The effect of depression in economic activities on most companies is that of sales drop in some cases there are no sales for a long period of time which leads to closure or liquidation of such companies. Since consumers are either unaware of the company’s product offering or home developed a strong habitual behaviour on the use of a particular product thereby leading to the death of close substitute in the market place. The significance of advertising then becomes unavailable.
Therefore, the problem present on this work is to find out:
i How often is Advertising used as a marketing tool
ii How advertising may attract marginal customers or consumers.
iii How effective is advertising when used as a marketing strategy
iv To access the level of satisfaction from the marketing activities being carried out in Nigeria.
v The role of advertising on the marketing product.
1.3 Research Question
i Is advertising seen as a tool for motivation of consumers /customers taste
ii How frequent is advertising used as a marketing tool?
iii Are companies in Nigeria using advertising as a marketing strategy?
Iv Does advertising facilitate the introduction of a new product in the market?
1.4 Objective of the Study
In consideration of the problem that have been identified the objective of the study include:
(i) To find out how advertising contributes to the sales performance of a companies
(ii) To determine possible ways of inducing consumers through advertising.
(iii) Advertising to create awareness of a new product and to enhance sales volume of the company.
(iv) To examine the effectiveness of advertising on marketing activities and make recommendation where necessary.
1.5 Test of Hypotheses
(1) Advertising is not an important promotional strategy employed in creating awareness about a company product.
(2) That advertising budget does not affect the consumption patterns of the advertising product.
(3) That the message content have effect on a rational buyer’s decision.
1.6 Scope of the Study
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