CHAPTER ONE
INTRODUCTION
1.1 Background to the Study
From time immemorial, people have being moving from one place to another in carrying out their daily activities. This simply refers to transportation and to say what transport industry of’ any country is an integral part of the structure of an economy cannot be overemphasized. The rendering of quality service to customer (passengers) is no doubt one of the most significant and a very important issue in the transport industry. Transportation which can be seen as activity that provide for the movement of goods and individual from one place to another, creating place utility fall under the service sector of the economy.
A service has been define as an intangible benefit provided to individual, business, government establishment of activity or the provision of physical facility, product or activity for another’s (Inegbenebor, 2008). The service sector covers a carried range of industries. The government provides a major array of service in most countries including Nigeria. These services include education, health, legal, military, and social, transportation and information services. Private sector services include profit-oriented business such as transport business, banks, insurance, and solicitors among others.
Managing services raise special issues. Thesearise from the characteristics of most services, the intangibility of offering the inseparability of production and consumption, the difficulty of achieving standardization and perishable nature of the service such feature prioritize three management concern not normally centre stage in marketing. These are quality, control problem concerned with the productivity of the operations and the management of human resources.
The general myopic view held by most of the transport business operation seems be that of providing quality. Service and crowning the customers as ‘number one” is necessary only because of the need for a large market share or increased customer patronage. Their traditional way of thinking is that passengers will always be there. Those views tend to ignore the fact that customers wants, need and satisfaction should be taken into consideration and that organization’s focus should be on the customers.
The study of customer’s satisfaction in relation to transport businesses is base on the conviction that the customers (passengers) in any service system are the only true judge of the service worth. In many cases, it is easier to access in quantitative terms business operators than in qualitative terms. The fact that, it is difficult to measure service delivery does not make it impossible to achieve. In the line of the foregoing this research work intends to investigate passengers’ satisfaction with various services they receive from transport service providers.
1.2 Statement of Problem
Over the years, passengers of transport businesses have been complaining about the type of service they receive from their respective providers. As a result of this, this researcher will examine and analyze the quality of services rendered and satisfaction derived by the passengers.
1.3 Research Questions
In view of the above, one would want to find answers to the following question.
(1) To what extent have transport businesses been satisfying their customers (passengers)?
(2) Is there any significant difference between services provided by private transport businesses and their public counterpart?
(3) What degree of cordial relationship exists between passengers and service providers?
1.4 Objectives of the Study
The main objective of this study is to ascertain passengers’ rating of service delivery of transport businesses and the level of satisfaction derived from patronizing them.
(1) Specifically, this study will seek among other things to: Examine the extent to which passengers are satisfied with the level of service they receive from the transport service providers;
(2) Determine whether difference exist between service provided by private transport businesses and their public counter parts;
(3) Find out the extent of cordial relationship existing between customers and service providers.
(4) Ascertain passengers’ complaints and how such complaints are handled;
(5) Examine how passengers seek redress in the face of service failure.
1.5 Statement of Hypotheses
In order to be able to deal with this topic, some research hypotheses that are going to guide in the research process are as follows:
(1) There is no significant difference between service provided by private transport businesses and their public counterparts.
(2) Customers are not always satisfied with the kind of services rendered by transport businesses.
(3) There is no cordial relationship that exist between passengers and service providers
1.6 Scope of the Study
The scope of this study is restricted to service delivery and customers’ satisfaction in transport businesses in Nigeria using some selected private and public transport service providers in Delta State as case study. The emphasis in this research work is on road transport with particular reference to the bus transit system.
1.7 Significance of the Study
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