THE ROLE OF ELECTRONIC MEDIA IN THE DEVELOPMENT OF RURAL DWELLERS (A CASE STUDY OF THE ENUGU STATE BROADCASTING SERVICE RADIO)
ABSTRACT
Mass communication is a wide filed of research and human studies in which various media compete favourably for attention. This project was intended to give the role of electronic media in the development of rural areas and also this study has became necessary because many people living in the rural areas have no other way of learning about government programmes except through the broadcast medium particularly the radio which they depend on her their information. The purpose of this study’s is to find put whether the programmes produced through radio broadcasting directed to rural development from the study, it was observed that radio should be the most effective medium for dissemination information for rural areas and people can afford to buy it and use it without electricity. In research questions, some questions are stated like,What are the functions of the radio broadcasting in the development of rural areas. Does radio broadcasting affect the political economic and social life of the total dwellers. How does the radio broadcasting educate the rural masses about government programmes In chapter there methodology approach are used includes questionnaires and survey method. I hope that to other researcher who might be interested in firth studies in this are a well study my recommendation in chapter five.
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND OF THE STUDY
Poverty is still the first name of most rural dwellers whose day today are like a journey through hell- fire. Over the years, development in the country, even in states was virtually urban centers. Houses, god roads, potable water, electricity and other social amenities were regarded as the exclusive preserve of town dwellers which ruralities made to do with w\only what benevolent nature could provide them. As a result a strong bridge appears between the nations urban centers and rural communities and rural inhabitant crossed the bridge in their thousand to have a taste of the urban amenities. This influx quickly created its own problems for both government and the people as it led to food storage, scarcity houses, the growth of urban slums, unemployment, and increased crime wave- for this improvement or development to take place, the people concerned must realize implement and positively forty the discharge or impartation of better affairs of the community. it is the crating of this awareness as well as the need to better the television broadcasting are expected to perform.
The effect of radio broadcasting is not automatic. Frankly speaking radio broadcasting ahs a positive effect on people, especially the ruralities, we learn a lot from radio messages, discussion, quizzes, talks, documentaries, lectures, drama both comic and tragic, interviews etc Besides, communities gain information on the existence locally produced products or imported ones mainly through the radio as well as government polices and programmes. Radio can be used for information dissemination on political and economic development. It would therefore be good to find out how effective the Enugu state broadcasting services (ESBS) radio FM and television are in dealing with these functions in promoting rural development efforts of the state government It is an open secret that there has been communication imbalance between the urban dwellers and people in the rural areas are this negative trends militated against imbalance in the development of the state. In its own part, the Enugu state broadcasting services (ESBS) radio is committed to reach people in the rural areas through its programes along the lines of the need and this is why I have decided to write on this topic.
If we assume that Enugu state broadcasting service (ESBS) radio enjoys ten percent conscious listenership of the populace in urban areas, what about the ruralities and the effect it has on them. this is why the study of the role of electronic media in the development of rural areas, using the that Enugu state broadcasting service (ESBS) radio FM as a case study is a welcome project. Besides many people living in rural areas have no other way of hearing about ambitious government programmes except through the broadcast medium particualry the radio which they depend on for their information. The mobilization of the masses for government programmes, is such in crucial factor.
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