THE ROLE OF EBBS RADIO ON RURAL DEVELOPMENT OF OBUOFFIA AWKUNANAW IN NKANU WEST L.G.A. (A CASE STUDY OF ENUGU STATE BROADCASTING SERVICE RADIO)
ABSTRACT
Rural development is a very important aspect in the development of a nation nd for a nation to develop very well, it must reach the rural dwellers and the rural masses must be aware of the developments and for the government to reach the rural populace they have to use certain strategy like through the media or going to them face to face. The project "The role of ESBS radio on rural development of Obuoffia Awkunanaw" is carried (outto provide or show that the mass media plays an important role in development of rural areas. It is important to note that this research is aimed at telling the masses that they can be educated through mass media and also for the media houses and know that illieteralry rate of rural people can be reduced through the media by programmes organized to teach or inform the masses. The questionnaire method was used in determining the population elements sampled. Findings from the study revealed that the rural people feels that the media could help in educating them on the development of the government in different aspects in helping them develop their rural areas. The implication of the entire study is hat the media houses e.g the Enugu state broadcasting service radio station are beginning to understand that they have important role to play in the development of the rural areas. For communication the government and other policy-making bodies to progress they must find a way of getting to know how best to help develop our rural area and inform the rural dwellers of their ideas.
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND OF THE STUDY
Development they say it is developing or it is the process of encouraging new invention and industries to create jobs and life for the people. In this study the role of mass media on rural development is an attempt to examine how rural development programme can be effectively organized and implemented at the local levels in Obuoffia community in Awkunanwo Enugu state. An in-depth researcher reveals that within Enugu state media there existing electronic and print media. Under electronic media there is an intensive use of (AM) Amplitude modulation and (FM) frequency modulation stations both in federal radio co-operation of Nigeria FRCN, Enugu state broadcasting service ESBS) and daily star newspapers among other are used to create awareness for the rural development. The under- development community Obuoffia have called for a great concern of the press media.
The timidity and ignorance that often exhibited by the rural dwellers have linked the media concerns as to how they should educate inform enlighten mobilize sensitize in order to revitalizes the regrettable trend in Obuoffia and the entire rural communities. Most rural dwellers do not know the opportunities available to them they still flourish in the previous dog mate belief that cannot equate them with their counterparts in the urban setting .
The media here are face with he Obligation on the betterment of the rural communities through the packaging of information on how to do something with their in-exposure which hinders them from acquiring basic knowledge there by educating them through programmes which can sharpen their intellects providing job opportunities for the ever increasing population explosion in rural set –up and re-orientation of our rural dwellers through sensitization enlightenment mobilization and motivation.
Rural development of any kind in any place can only be meaningfully achieved through a well planned execute complex interactions. The major role of media is usually to enlighten and examine problems and issues that need to be understood in order to improve the quality of life in the rural dwellers. Enugu state broadcasting service of Nigeria and the federal radio corporation of Nigeria should help to maintain the much needed regular two-way communication between the poor people of Obuoffia and the urban elite’s especially the government or those holding political powers in the country.
It is no longer contestable that when media is properly applied communication can work together with a nexus of other social variables to facilitate social change. That is why the communication and development experts or practitioners in Africa and around the world have been long engaged in the search for methods approaches devices techniques and of course strategies that could help them put communication to the fullness and most effective use in achieving their various development objectives.
The two broadcasting station news articles features have 50 long be recognized as officious packages for development especially now that we are in the democratic despencention. Media should focus more on how we use rural newspaper for development and for the mobilization of such neglected and discarded rural dwellers in the primitive and the interior parts of Enugu sate. We are convinced that it will be quite unreasonable for us to expect achieving any meaningful realistic and actualized rural development of Obuoffia Awkunanowo in Enugu state that communication without careful and systematic approach towards mobilization and participation of rural communities which of course can be achieved through the media using Enugu state broadcasting service (ESBS) as case study.
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