PUBLIC RELATIONS POLICY IMPLEMENTATION AND AUDIENCE PERCEPTION OF GOVERNMENT PARASTATALS (CASE STUDY OF NIGERIAN RAILWAY)
ABSTRACT
This project is design to cover a reverse side of public relations policy implementation and audience perception of government parastatals using Nigerian Railway corporation as a case study. Public relations policy is as old as man, which indicates that even at the time of Adam who was created firstly was then communicating and relating with the creator (GOD) and he (Adam) was also adhore to policy imposed on him by God. Public relations policy and its implementation is known to be the way at which individuals carry out actions, policy and orders initiated from another body in order to maintain peace, harmony, orderliness and effective communication without leakage. This also means that public relations is a body of related principles that regulates and guides external individuals or bodies. Nevertheless, as the case study of Nigerian Rail-way corporation, (NRCS) public relations stipulates how the corporation maintain mutual understanding with customers and staff of the corporation. Showing the at if there is no understanding, the percentage and probability of this corporation to progress and profitability index will be zero. This project will be of immense benefit to the student of mass communication in higher learning who are learning or practicing this profession. Chapter one looked into the background of the study where some of the identified problems were some related literature were reviewed in chapter two. Nevertheless, the methods we use is not any other one except the method of sample survey, because it is pertinent to use since its required different opinion from the masses about the operation of NRC Organization. To assured that the organization has already have dent of image on their services to the masses, through this sampling survey it will be resurrected and restored to order. The sample size used in this research work was 200. the following were the findings.
RESEARCH SAMPLE
The researcher chose a sample size of two hundred. The method used was random sampling four hundred (400) external and internal publics were used the population. The line and staff of the Railway formed the internal respondents. The external publics (respondents) were Railway passengers. The sample size of two hundred was derived using this formula, yaro yameni formular.
n = N
1 +N (e)2
Where
n = sample size
N = population = 400
e = allowable error = 5%
and the researcher concluded that the following were her observations:
1. Government parastatals (NRC) is perceived badly by the audience
2. Government parastatals public relations policy was shallow
3. the implementation of what is said to be the public relations policy is not efficient.
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