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PUBLIC RELATIONS AS TOOL FOR ENHANCING CONSUMER SATISFACTION (A CASE STUDY OF NIGERIAN AIRWAYS)

  • Department: MASS COMMUNICATION
  • Chapters: 1-5
  • Pages: 69
  • Attributes: Questionnaire, Data Analysis, Abstract
  • Views: 225
  •  :: Methodology: Primary Research
  • PRICE: ₦ 5,000
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PUBLIC RELATIONS AS TOOL FOR ENHANCING CONSUMER SATISFACTION (A CASE STUDY OF NIGERIAN AIRWAYS)

ABSTRACT

In this era of social and economic instability in which the public must be given a convincing why they should part with their hard earned money, the role of the public relations practitioners cannot be over emphasized. The study also analyse the public relations strategies and policies management of the organization in question. The study set out further to know how the various Nigeria airways, Enugu consumers perceive the organization. It proceed to examines the importance of the study and then delve into detailed exposition of relevant literature, formulated of researchs and hypothesis out of which three received support while one did not receive support. Moreover, the history of Nigeria airways Enugu also received due explanation to make the study more understandable. To make the research workable, the researcher use survey method in collecting the data. This is so because considering the nature of the research population and the kind of data needed by the researcher. The researcher further adhered to summarize, conclude and put forward recommendations which hopefully will go a long way in charging the nation of people regarding the Nigeria airways Enugu.

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY

In any organization the need to maintain the image of the organization is in our contemporary society a favorite one; hence this study surveys the whole of public relations in enhancing consumer satisfaction in fullness. It set out to find out whether Nigeria airways Enugu, has in any satisfied or dissatisfied his various customers. It will also identified his various customers. It will also identified the total number of people and customers that have been satisfied or dissatisfied by the organization. The study will also x – ray how a PR practitioner have helped or will help to coordinate the organization and its various customers. If the customers perception and the Nigeria Airways image when determined is bad, then the researcher could be in a better position to advise and make necessary recommendations in the organization to enhance its image. And also to contribute to the knowledge of mass communications and indeed to the knowledge of generating Nigeria in their quiet further effect of consumers satisfaction on government parastatals. The Nigeria airways is of public interest  and business enterprise and has such as required to succeed through the help of public relations activities.

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