AUDIENCE PERCEPTION OF COMMERCIAL TELECAST DURING NTA NETWORK NEWS PROGRAMME
(A CASE STUDY OF ONITSHA METROPOLIS)
ABSTRACT
Advertising is known as the process of making things known to people and it is considered as non-personal communication of information usually through most persuasive media of Radio, Television. Advertising Sports are broadcast during regular programmes at moments specified by the advertiser or left to the broadcast.
Therefore, advertising agencies serve to carryout complete research into consumers behaviour and demographic analysis of the market area.
Having realized the importance of commercials in human existence, this study acquaints you with the reasons breaks during News programmes in NTA had to be allowed to the detriment of News substance and its presentation.
It will further survey the motive of advertisers in buying a fixed time during such an important programme of the NTA and the audience perception of it, whether favourable or not, having been argued that advertisers exercise and undue influence over the regular contents of the media they employ.
In terms of the subject of a television show or programme.
LIST OF TABLE
(1) Table 1 - The respondents watch News at 9.00 p.m.
(2) Table II – The majority of the respondents watch the network News often
(3) Table III – The number of times the respondents watch the NTA News in a week
(4) Table IV – The majority of the respondents do not watch commercial telecast during the News.
(5) Table V – Majority of the respondents don’t like to watch commercial telecast during the network News programme.
(6) Table VI – Majority of the respondents walk away during commercial break.
(7) Table VII – The feelings of the respondents on commercial telecast during NTA Network News programme.
(8) Table VIII – The commercial telecast during NTA Network News programme are not in order.
(9) Table IX – NTA Network service should not show commercial during the network News at 9.00 p.m.
(10) Table X – The age of the respondents.
TABLE OF CONTENTS
CHAPTER ONE
1.1 INTRODUCTION
1.2 STATEMENT OF PROBLEM
1.3 OBJECTIVES OF THE STUDY
1.4 SIGNIFICANCE OF THE STUDY
1.5 RESEARCH QUESTIONS
1.6 RESEARCH HYPOTHESES
1.7 DEFINITION OF TERMS
1.8 ASSUMPTIONS
1.9 LIMITATION OF THE STUDY
CHAPTER TWO
2.1 SOURCES OF REVIEW
2.2 THE SUMMARY
CHAPTER THREE
3.1 RESEARCH METHODOLOGY
3.2 RESEARCH DESIGN
3.2.1 POPULATION
3.3 RESEARCH SAMPLE
3.3.2 RESEARCH INSTRUMENT
3.4 DATA COLLECTION
3.5 METHOD OF DATA ANALYSIS
CHAPTER FOUR
4.1 PRESENTATION AND ANALYSIS OF DATA
4.2 DEMOGRAPHIC INFORMATION
4.3 RESULTS
4.4 DISCUSSION
CHAPTER FIVE
5.1 SUMMARY, CONCLUSION AND RECOMMENDATIONS
5.2 CONCLUSION
5.3 RECOMMENDATION
REFERENCES
BIBLIOGRAPHY
APPENDIX (QUESTIONNAIRE)
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