CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND OF STUDY
Advertising is pervasive in all societies due to the duplication of goods, ideas and services, by different companies, industries establishments or individuals, especially in this era of technological advancement. Messages on the availability and desirability of these products and services are communicated to the consumers through advertisements. Advertising, therefore, thrives when abundance begets competition. It is “the blood of an organization” or “a push that makes things happen” (Jefkin, (2003) and Norrish, (3005). It is the heartbeat of most successful businesses. Consequent upon this, most big multinational companies like Coca Cola, Amstel Malta, Apple, have invested huge sums of money in advertising to maintain their brand names and remain on top for several years. Other companies or industries that produce similar goods are not necessarily producing substandard goods, but simply have not spent the kind of money and time required to promote their own brand names.
Advertising is a specialized form of communication, the language in which it is transmitted notwithstanding. The major language of advertising in Nigeria is the English language. It is the second and official language of Nigeria used in journalism, sports commentaries, education, administration and others. In addition to this, Nigerian Pidgin, vernaculars, and other foreign languages like French, Chinese, German, and Arabic are used to transmit advertising messages to specialized audience.
1.2 STATEMENT OF PROBLEMS
Billboard advertisements represent a company’s branding. It is the reflection of the company’s ideologies and social responsibilities toward society. These advertisements may be a marketing strategy, but the companies cannot deny that they influence the society through these advertisements. These advertisements also represent our culture to the tourists who come to visit Bangladesh on vacation. Therefore, it is essential that the billboard advertisements represent the true culture of the country.
1.3 OBJECTIVE OF STUDY
2 To examine the types of errors in the writings of the billboards?
3 To examine the errors affecting the intended communication?
4 To examine if the errors have negative impact on the development of the language?
4.1 RESEARCH QUESTION
1. What are the types of errors in the writings of the billboards?
2. To what extent the errors affect the intended communication?
3. Do the errors have negative impact on the development of the language?
1.5 SIGNIFICANT OF STUDY
Therefore, as long as the company considers it necessary to advertise its goods and services, there is every need to seek higher efficiency and effectiveness in promotion of business. The outcomes of the study will bring to consciousness of the management how errors in billboard advertising affects the image of company and it effect on the organizational profit margin
1.6 SCOPE OF STUDY
The scope of the study was delimited to analysis of errors in billboards in port Harcourt city of rivers state of Nigeria.
1.7 ORGANIZATION OF STUDY
Chapter one which is the introduction of the project work, contains among other items, the statement of the problem, the objective of the study, the research questions and the significance of the study. Chapter two which is the review of related literature, reflects the current views of some writer on the topic and variable upon which the study is based. Chapter three, which is the research design and methodology, highlights the research methodology used including the design of the study and the data analysis technique. Chapter four deals on data presentation and analysis. The project ends in chapter five with findings, conclusions and recommendations.
1.8 DEFINITION OF TERMS
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