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Economics of communication transformation

  • Department: ECONOMICS
  • Chapters: 1-5
  • Pages: 50
  • Attributes: Questionnaire, Data Analysis, Abstract
  • Views: 445
  •  :: Methodology: Primary Research
  • PRICE: ₦ 5,000
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ABSTRACT

 deals with the motivation, attitudes, gratification beliefs and goals, the interest depends on some factors which are the social environment past experiences, motivational needs, moods and attitudes.

This topic provides a comprehensive review of major work on communication transformation. It looks at the Television Stations and the radio stations which brings the individual to the happenings around them. Knowledge they say is power and to be informed is to be transformed while to be uninformed is to be deformed.

Communication is the bound that brings and holds societies together, without it there will be no coordination, no cooperation and indeed no social organization.

CHAPTER ONE

INTRODUCTION

1.0     Background to the Study

There is no individual or society that can survive without communicating, as no individual or society can stand as an island. Communication is the bond that brings and holds societies together, without it there will be no coordination, no cooperation and indeed no social organisation.

Obilade (1989) lends credence to this view when he submitted that; "human beings are usually referred to as social animals, without communication, human beings could be isolated from one another. Most of the communication that takes place in the society is aimed at establishing and maintaining meaningful relationship" .

Knowledge, they say is power and to be informed is to be transformed while to be uninformed is to be deformed. Nwuneli (1984) confirms this; if an individual in a society fails to get information he needs in a well-coordinated fashion, he loses confidence in the government and society. He becomes more fatalistic than ever and does not believe he is part of the development effort going on in the nation.

In essence, communication is central to human existence and all human activities, being the most vital factor in creating a sense of belonging and attaining a social harmony.

In recent time, human communication has received a tremendous boost because of technological development. The innovation of the printing press, telecommunication, radio and television broadcast, satellite and most recently, the internet has extended man's ability to transmit and receive information, ideas and messages. This has broken the barrier of diversity of cultural beliefs and vast distance, thereby turning the world to a global village where information travels from any part to another at an unprecedented pace. Akinfeleye (2003) says "in terms of the acquisition, use, misuse and management of TV for development, the entire world continues to be considered by media researcher as a global village whereby everyone knows everyone, where everyone is each other's keeper, and where every information about everyone could be received and disseminated to everyone in that "global village". The media of radio and television broadcast are widely used as good means of communication because they reach a wide and scattered audience in short time. As contained in the new Encyclopedia Britannica (1980); broadcast is the transmission of radio and television programmes intended for general public perception as distinguished from private signals to specific receivers. In its most common form, one may describe broadcast as the systematic dissemination of entertainment, information, education and other features for simultaneous reception by individuals or in groups with appropriate apparatus.

In Africa, the mass media, especially the television serves useful functions as an agent that disseminates information and in that way helps in making Africans aware of their cultural identity and their place in the modem world and such informative programmes on television are broadcast news, documentaries, interviews, e.t.c. Television provides necessary information for members of the public and helps in creating awareness of the outside world. In the words of Onabajo (2001), Political indoctrination, cultural innovation, character building and formation are part of what television could be used to achieve.

The English premiership matches are watched every weekend all over the world on television simultaneously as they are being played. Likewise on May 29, 2011, when President Ebele Goodluck Jonathan was taking oath of office, the inauguration ceremony was beamed to the whole world live; so also the 2005 MTV Base Europe Award where Tuface Idibia won an award, Nigerian viewers witnessed the event live from far away Lisbon, Portugal. All these are as a result of television broadcasting, which combines the power of sight and sound.

These unique features of television- the two dimensions of sight and sound­ enables it to reflect reality of event to the viewers just as it is and as such attract credibility than other communication media, because as the saying goes, seeing is believing. The television medium performs more basic functions, one of which is for education. Television with its value has been discovered to be an educational force, which is a fundamental factor to a nation's development. In a developing country such as Africa where we have a substantial number of illiterates and also where there is an abnormal poor reading culture among the illiterates, television and the radio media are thereby used to transmit, inform and educate to the people. Little wonder the early founders of television broadcasting in Africa put education first as their objectives. Also, television provides entertainment programmes, which contributes significantly to people's cultural survival, thereby preserving the cultural heritage to be transmitted to subsequent generations. More so, it performs entertainment functions which are full in value, that it helps to distract people's attention from social strains and violence, and also it fulfils recreational functions to relief one of daily upheavals. Such entertainment programmes includes drama, musicals, sports, e.t.c.

A television station is a broadcasting house, a place where broadcasting signals are propagated via transmitting antennas into the space, for the air wave to transmit the signals to the receivers sets of various audiences who are located and scattered in remote places across the reception area. The television station which houses the TV studio and the control room is stock with both human and material resources in order to achieve its objectives and it is only when these objectives are achieved that it can generate funds to be reinvested and to make more profit.

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