CHALLENGES OF MANAGING SMALL SCALE BUSINESS ENTERPRISES IN A DEPRESSED ECONOMY (A CASE STUDY OF FAST FOOD IN OWERRI AREA, IMO STATE)
ABSTRACT
This research work was carried out to examine the challenges of managing small scale business enterprises in a depressed economy with particular reference to fast food sector. The choice of fast food as a study is informed by the fact that this sector has the capacity to create and generate employment opportunities in the Nigerian economy. Its primary objectives will be to identify and examine the major problems faced by fast food in Owerri, to find out how fast food business has been able to face the challenges and demand for its products/services in a depressed economy, also the contribution of fast food to the economic development of Imo State. The research will incorporate a study on conducted 135 employees of Mr. Biggs and Crunchies. The resultant data was analyzed by both percentage and chi-square (X2) test for significant vis-à-vis proposed hypothesis. The relative frequency percentage average will thus from the basis for suggestions that will help in solving the challenges of management small scale business enterprises.
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