The first chapter of the book.
INTRODUCTION
STUDY CONTEXT AND CONTEXTUALITY
As more and more areas are placed under lockdown or shutdown to prevent the spread of the Coronavirus, the whole planet is coming to a grinding stop. The Internet has emerged as the world's nerve system in this dark and tough scenario, connecting education, business, healthcare, and the general public like never before. Virtual meetings, virtual conferences, and eLearning aren't new discoveries; far from it. But in the span of only a few weeks, the globe has gone from face-to-face encounters to virtual ones. Aside from streaming and gaming, even religious and artistic organizations are providing content to their constituents and the general public over the internet.
Of light of the growth in COVID-19 instances, subscription packages are on the rise again, particularly since customers are spending more time at home under lockdown. However, customers will have more options and power with this new generation of bundling. This year alone has seen the introduction of new streaming services such as Apple TV+, Disney Plus, HBO Max, and Peacock. However, subscription packages are affecting more than just the streaming market. Players like Apple and Amazon are also using them to provide more comprehensive subscription plans for a variety of services.
OUTLINE OF THE ISSUE
There was an increase in business for cable providers due to the rise in the number of covid cases and the lockdown being completely enforced.
Cable providers saw a rise in income as a result of the high subscriber rate.
Multichoice(dstv) gave 1.2 billion naira to the federal government's battle against covid 19 in Nigeria, according to reports. As a result, several Nigerians requested free cable subscriptions from DSTV after the contribution, arguing that the donation was pointless since the people would not see any difference and that there was a possibility of a price increase.
PURPOSE OF THE EXPERIMENT
These are the most important things we want to learn from this investigation:
Covid 19's lockout and the number of new cable customers are being studied.
In order to see whether the lockdown resulted in an increase in the number of cable customers.
IMITATIONS IN RESEARCH
This research investigated the following null assumptions.
As a result of the Covid-19 lockout, there has been a rise in the number of new cable customers.
H02: There is no correlation between a rise in cable subscriptions and the lockout of Covid-19.
THE IMPORTANCE OF THE RESEARCH
Service providers and the general public will benefit greatly from this research.
Researchers and students will also find this study useful.
RADIUS OF INTEREST IN THIS ASSESSMENT
Using Lagos residents as a sample, this study aims to determine whether or if a cable subscription is associated with a covid19 lockdown.
THE RESTRICTIONS OF THIS STUDY
The inability to get necessary materials, as well as a lack of funding and time, were important roadblocks in this investigation.
TABLE OF CONCEPTS AND TERMS
Severe Acute Respiratory Syndrome Coronavirus 2 (SARS-CoV2) causes COVID-19, which is an ailment that is caused by the new coronavirus (SARS-CoV-2; formerly called 2019-nCoV),
There are times when individuals or a group need to remain put because of the dangers they face if allowed to travel and engage freely. Lockdowns that effect a region rather than particular areas are sometimes referred to as "stay-at-home" or "shelter-in-place" drills.
In order to view television without the need of a traditional television antenna, people utilize cable television, often known as Cable TV, and in most cases, a membership is required.
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