THE IMPACT OF MASS MEDIA CAMPAIGN AGAINST AIDS AMONG TEENAGERS
ABSTRACT
This study is aimed to ascertain the impact of mass media campaign aimed curbing the spread of the diseases AIDS among teenagers in Enugu state. The objective of the study is also to find out through survey method whether the teenager are really getting sufficient information about AIDS blue so as to enable them inform their opinion about the diseases. The study took account of the sex, marital status, occupational variables that were of relevance to the study. The researcher use survey method with questionnaire, interview as the test instrument so as get al the responses needed in this study. This no doubt, helped on collecting information as to the way people generally perceived the disease Aids its were to Nigeria since the mid 1980s.
CHAPTER ONE
INTRODUCTION
1.1 Background of the Study
The media has been established to provide for their audience, information on varieties of issues. By emphasizing certain topic stressing particular interpretation and projects specific themes the media creates some distorted impression with their “ definition” portraying reflection of the real society ie if sexual promiscuity is regularly portrayed as widely practices and accepted in this sense, the viewers may accept such definition as normative in the society because of media definition when somebody defines his/ her own over behavior in such a situation norms internalized from media sources may guide his conduct. Simple by their presence, the mass media have altered the nature of social communication norm large audience have been created that expect the media to provide political commentary and other message. People depend on the media for various forms of gratification based upon contend. If denied such communication, they feel deprived.
Benelson, (2000). Even in relatively underdeveloped societies, population quickly develops. Societies habit once mass communication become available to them in the way they understand. People become aware of events outside their immediate experience. People according to Walter lippman (2003) act upon basis of the pictures in our head rather than the reality of the world outside. We have learned through research that the images and words the media carry, television, radio and newspapers determines within the limitation posed by intervening factors, open by people and their actions. It is believed that in the imperfect world, there is no single antidote to human ills but public state is often a vital step finding that cure for many social ills. In this line therefore, it is believed that extensive impact of media and true information on the AIDS campaign will be read and perhaps touch on the sexual habit of people. When a disease is sexual transmitted, the publicity effort to eradicate it is fortified. AIDS is the worst disease to hit human race since the black plague of the 114th century. Already, 25 million unsuspected people have caught this disease and do not know it, and might not know it for years. (Van Impe: 1989: 1)
Historical Aspect of AIDS
The devastating disease “Acquired Immune Deficiency Syndrome (AIDS) came into word limelight in 1981 when Dr. Michael Goltiels of the University of Califonia noted an unusual disease paemocystics Cabini Pnemnia, in four patients that were homosexual and all below 40 years age (Njoku Obi 1989). It is not yet known where AIDS actually started. It was a disgrace to the scientific community that the emergence of AIDS brought with a lot of buck passing as regards to the origin of the disease. The World Health Organization (WHO) explained it to be a virus of undermined geographic origin”. The first case of AIDS were identified in the US and was first recognized in Uganda in 1982. The virus disease AIDS is a relatively new arrived in Nigeria at least compared to many other countries. According to WHO Global 1988 AIDS / incidence inventory, the number of reported case of AIDS was in Nigeria than other countries of the world.
The African concord magazine who have developed full below AIDS in Nigeria as approximately 8,000 men and women, many of would have died . in the same issue, Dr. Olukove Ransome Kiti, then the minister of health, is quote as saying. Even if we are able to prevent further transmission of the virus, we will expect about 69,000 adult and 39,000 pediatric AIDS case between 1991 and 1999. The rate of spread varies from country to country. AIDS case firstly was reports in 1984 in Niarobi, Kenya. Apparently, AIDS came from monkeys in Africa. It was a species barriers from animal to humans. This virus has grave on human beings rather than in the moneys that have it.Medical experts believe that the green monkeys of African passed their centivinis to human through bitig and beatiality. Shocking have committed such acts with animals (Vanlmpe 1987:29). Next infected men engaged other men in sexual acts, and the virus spread like wide fire and no homosexuals international. Scores of such men even of their homes and filled their wives with he viruses.
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