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NEWSPAPER AND TELEVISION AS AN AGENT OF SOCIAL DEVELOPMENT (A CASE STUDY OF ADABA COMMUNITY)

  • Department: MASS COMMUNICATION
  • Chapters: 1-5
  • Pages: 75
  • Attributes: Questionnaire, Data Analysis, Abstract
  • Views: 215
  •  :: Methodology: Primary Research
  • PRICE: ₦ 5,000
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NEWSPAPER AND TELEVISION AS AN AGENT OF SOCIAL DEVELOPMENT (A CASE STUDY OF ADABA COMMUNITY)

ABSTRACT

This work is designed to study how dwellers use Newspaper and Television messages to effect social change. It is pertinent to note that Newspapers, though rarely find their  way into Adaba Community, only those who work in Uzo-Uwani Local Government Headquarter and those who are opportune to visit Urban areas, such as Enugu, Onitsha, Nsukka town, but a few, some times come home with few copies of these Newspapers on an irregular basis. Moreover, even the readership of these Newspapers is strongly affected by the high illiterate rate of the in of this Community. Television sets, on the other hand, are owned only by wealthy individuals that can afford both television sets and the Electric generating plants which are required to operate the sets, or the chargeable motor batteries which are sometimes needed in place of generating plants. Therefore, to this community, television ownership is not confined to the literate class as many illiterate but well-to-do villagers own television as luxury goods capable of providing relaxation from the stresses of daily life. In this mass media organization and management lecture, Okenwa maintains that: Most Yoruba people purchase television sets not just for luxury of it, but for the sake of Babasala’s drama which provides an excellent comic relief to the Yoruba man after his activities during this study shows the pattern of interaction between Newspaper and Television massages as agent of social development of Adaba Community. Previous researchers in this field confirmed themselves to the study of the relationship between Urban and Rural areas in terms of media exposure. But this study distinguishes itself by studying a completely rural community such as Adaba Community.  Writers in this field, such as Everett Roger emphasize: that interpersonal communication channels are inadequate for reaching the huge peasant audiences of the less developed countries even when these channels are provided at the village level by government change agents.

CHAPTER ONE

INTRODUCTION:

BACKGROUND TO THE STUDY

In the few decades scientific and technological progress has imparted a truly mass character to information. Suffice it to say that in 1950 only five counties broadcast television programmes in the world, today 120 do so. Over the same period, the number of television sets reaching 700 million, wile the number of television viewers rose to 2,500 millions.3 Also the 1960s are marked by a rapid emergence of the latest sophisticated mass medium video technology. It has been estimated that there are 30 – 40 million video tape recorders and hundreds of millions of recorded video cassettes in homes all over the world, and these numbers are rapidly growing.4

In short, the rapid scientific and technological progress in communication has created new situation, that for the first time in history the vast majority of the countries of the world have become the object of information and propaganda.5 One night even say that today information has penetrated  all spheres of social and even private life with the need to be informed having become one of man’s basic needs. It is in recognition of the importance of mass information for mankind’s progress that the United Nations proclaimed the year 1983 the “international year of communication”. The main purpose of this move was to draw the attention of the international community to the needs of the developing countries which suffer from an acute shortage of information for accelerating their social progress6

As this study revalues around “development|” One can view the concept of development to mean different things to different people. To the first world, development suggests a process of improving structures, or creating new structures. It is in line with this thinking that the United State government started the development of nations abroad. To them (U.S), it means Using Organizations to develop other nations. In developing countries such as Nigeria, the United State for information Agency (USIA), is used in development communication. The second world (maxist) see development as a means of ideological or geopolitical expectation for the third world countries, whose characteristics include, relatively low per capital income a high rate of illiteracy, agriculturally based economy, short life expectancy, low degree of social mobility, a strong attachment to traditions, and a history of colonization.

Some writers see development as most important in the sphere of international communication. They pass this judgment because almost all activities of the third world governments are attached to development in a manner. They also see the mass media as an instrument for development, no matter who owns the media (private of government). It is pertinent to note that development depends on the political framework of a generation. The degree of freedom enjoyed by the mass media is related to the political structure of a generation8. Because these writers see the mass media as an instrument of development, they try to use the mass media to achieve the national developmental goal. International bodies like UNESCO, look at development as helping the third world nation to develop

.