FEEDBACK MECHANISM AS A TOOL IN DETERMINING PROGRAMMING (A CASE STUDY OF ESBS 2 FM) ENUGU.
ABSTRACT
Feedback mechanism is a very important yardstick for measuring audience acceptance f and participation in programmes and messages would be missing if feedback is omitted from the source. A very important element would be missing if feedback is omitted from the basic structure of communication which contains sender, message, channel and receiver. It is cleared that the numerous gains and or effectiveness of FM broadcasting cannot be isolated from the basic element of broadcasting as a whole these elements on their own would be incomplete without the inclusion of feedback mechanism, of education, informing and entertaining the public. This study furnishes them with better understanding of the value which feedback as a matter of necessity occupies in broadcasting. Feedback mechanism comes in various forms, through face to face interviews, through telephone calls or through the mail; also in letters in the forms of feedback expressing condemnations, suggestions, condemnation, usually come from any angle, ranging from presentation patterns, presenter, or general organizational patterns, on subjects talked about. This study exhaustively explained the usefulness of feedback mechanism in determining programming thus: To the listeners who is the ultimate consumer of media message and whose reaction and attitudes towards broadcast messages are under analysis, this study has provided answers to questions which arises in his mind regarding feedback mechanisms, its working in full broadcasting. Also for the operative, it will have an unbiased focus on their success and failures in the areas of educating, informing and determining and failure in this assignment based on in effective use of feedback as a yard stick for determining audience participation and effectives of communicated message. It has also pointed areas of lapses and suggested measures of improvement. On the part of mass communication students, this study has aimed putting them on a sound footing for the chosen carrier or thinks its relevance to broadcasting. To explain this study better, the E.S.B.S 2 FM was used and letters to the management of the station, which much reference to their programme content, style and audience expectation and action analyzed. As such, the content analysis research method was used.
CHAPTER ONE
INTRODUCTION
I. BACKGROUND OF THE STUDY
Communication by definition is a two way process. It is an international experience between a communicator at one end and audience, the receiver or destination, at the other. A piece of communicated message that is not received by its targets audience is an exercise in futility. Obviously, communication has remained the most important means of socialization. Need we say more before we understand that communication is very vital for man to success? The free flow on information, ideas and values from the source to the receiver is now made more effective due to improved communication gadgets. In the chain of communication, the message from the source to the receiver has been given very serious attention while feedback has been utterly neglected.
Feedback in communication is a product of the receivers’ reaction to messages received from eh source of mass media. Feedback can come in various forms, through face-to-face interaction like interviews, through telephone calls, or through the mail. Letters in the form of feedback expressing commendations suggestions, condemnations and criticisms, usually come from any angle, ranging from presentation patterns, presenter or general organization patters, or subjects talked about. Whenever feedback arises from the receiver, conveying either strong or mind criticism, suggestions, and commendations, are thing that is sure is desired change. Now the question is how do the media mergers react to feedback? Do they make use of suggestions put across by the receivers?
From all indications, feedback is a very important yardstick for measuring audience acceptance of and participation in programmes and messages from the source. A very important element would be missing if feedback were omitted from the basic structure of communication, which contains sender, message, channel and receiver. When messages are sent, it is usually a mental or physical, verbal and or non-verbal process of response by the receiver that indicates whether the message is understood and shared.
This response is called “feedback”.
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