VOLUME I
INTRODUCTION
STUDY CONTEXT AND INTRODUCTION
Using social media, users are able to generate and exchange material, opinions, career interests, and other forms of expression across virtual groups and networks.
In order to connect to social media sites, users may either utilize web-based programs on their PCs and laptops or download services that give social media functionality on their mobile devices (e.g., smartphones and tablets). User-generated or self-curated information may be shared, co-created with other members of a community or organization and then published online when people interact with these electronic resources in a very engaging way. Additionally, social media is used to document and learn about oneself as well as to learn about and find new subjects, advertise oneself as well as to create connections.. In the emerging discipline of technoself studies, the link between people and technology is examined as it evolves. Social networking networks with over 100 million registered users include Facebook (and its associated Messenger), TikTok (and its WeChat version), Instagram (and QZone), Weibo, Tumblr, Baidu Tieba, and LinkedIn. YouTube, QQ, Quora, Telegram, WhatsApp, Snapchat, Pinterest, Viber, Discord, Reddit, LINE, VK, Microsoft Teams, and a slew of other sites are often referred to as social media networks.
A number of differences exist between the traditional media (e.g., print magazines, newspapers, as well as television and radio broadcasts) and social media networks. While conventional media outlets utilize a one-to-one transmission strategy, social media networks use a dialogic delivery model (i.e., various sources to many recipients) (i.e., one source to many receivers). An whole city may listen to a radio station broadcasting the same programming as many individual subscribers, for example.
1.2 DEFINITION OF THE ISSUE
Non-affiliated, self-contained firms with fewer than a specific number of workers are known as SMEs. Depending on where you live, this number fluctuates. When defining a small business in the European Union, the most common upper limit is 250 workers. Although some nations restrict the number of workers to 200, in the United States SMEs are defined as firms with less than 500 employees. Small companies often have less than 50 employees, and micro-businesses typically have fewer than 10 employees. The Central Bank of Nigeria defined small and medium-sized enterprises (SMEs) in its monetary policy circular No. 22 of 1988 as entities having an annual turnover of less than 500,000 Naira (N500,000). The National Policy on Micro, Small, and Medium Enterprises (SMEs) distinguishes between businesses that depend on employment and those that rely on property for the purpose of transparency and accountability. The capital, scope and cost of a project, yearly revenue, financial capability, and the number of employees are only a few of the many characteristics that constitute a small business. According to the Ministry of Industry, Small and Medium-sized Enterprises (MSME) in Nigeria account for 48.5% of GDP and 7.27 percent of all exports. A total of 36,994,578 (approximately 99.8%) of Nigeria's SMEs are micro enterprises, while 68,168 are small firms and 4,670 are medium-sized ones. Small and medium-sized businesses (SMEs) in Nigeria account for more than 84 percent of the region's overall employment, the Ministry of Industry Trade and Investment says. Lagos, Oyo, and Kano are Nigeria's three most populous states in terms of small and medium-sized enterprises (SMEs).
Because of the Internet's fast expansion, we may now employ digital media and discourse to reflect or represent society. The study of rhetoric in the contemporary world has become an important new technique for certain academics. A wide range of beneficial and bad effects may be attributed to the widespread usage of social media. Small and medium-sized enterprises (SMEs) may use social networking as a marketing tool and to help individuals feel more connected to their communities, both in the real world and online.
1.3 PURPOSE OF THE EXAM:
Small and medium-sized firms are the focus of this study.
To see whether small and medium-sized businesses may benefit from social media advertising by increasing sales.
1.4 QUESTIONS IN THE RESEARCH PROCESS
Small and medium-sized businesses are impacted by social media marketing in what ways?
To what extent are small and medium-sized businesses' sales boosted by social media advertising?
The study's significance is estimated as 1.5.
Small and medium-sized firms are the focus of this study, but the findings may also serve as a resource for other researchers, intellectuals, and students interested in doing similar studies.
1.6 AIM OF THE EXAMINATION
Small and medium-sized enterprises in Magodu, Lagos state are the main focus of this study.
1.7 RESTRICTIONS ON THE STUDY
The researcher had difficulties with funding, as well as a shortage of resources and a tight timeline.
THE DEFINITIONS OF TERMS
With social media, individuals may share their ideas, opinions, and other aspects of their lives with others online in a variety of different ways.
Small and medium-sized businesses (SMEs) are organizations with less than 50 workers that are independent, self-contained businesses. This number changes depending on where you live.
DEVELOPMENT: The incorporation of physical, economic, environmental, social, and demographic factors are all instances of development. Growth, improvement, and progressive change are all examples of development.
Ability to maintain a specific pace or level of performance is called SUSTAINABILITY
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