COMMUNITY RELATIONS AND ORGANIZATION PRODUCTIVITY
CHAPTER ONE
INTRODUCTION
Good will, as we know is a good asset of a company and contribution to its eventual success. And as we can all agree good product sell itself. A Company’s success is dependent in the ability of its management to deal simultaneously with sever elements of the Company’s environment which offers ways by which changes take place in the business world and analysis the decisions that have been made to arrive at strategic options. Some of these success factors lies within the firm, but as a firm and that the overall economy nature, external factors or elements tends to be more impact on the business operations. The relationship of internal and external factors (elements) of the environment of firm is crucial in nature to its success. It is therefore necessary to know if a decision is one that will enhance welfare for both employees and host communities than it was before or if there is need to take another line of action.
Mutual relationships has been an area of topical interest to most communities and organizations within the country and around the globe. Hence, any form that has achieved a fit with its; environment is far more likely to be successful. This is pertinent as members of the public at times measure the impact of the company on the society in terms of their cordiality with their host communities and responsiveness to the development of the area. Community relation are more intangible, for a variety of reason an organisation may (or may not) be regarded as (good citizen). Then when a special policies protects a zemag variance or perhaps prompt resolution of complaint is needed, opposition does not automatically arises most time most companies, good community relation leads them to a permissive situation of organisation at productivity, but during crisis times, the right to continue operating may be at stake.
Business take place within the frame work established by society. The type of business that can take place within a particular community is largely determined by the attitudes, beliefs and needs of the particular locality. This is so, especially because business depends on social and on the other hand the society also depends on business. This show the inter relationship between the business and it’s environment. Due to constant changes in the environmental factors and having need to boost organizational productivity, there is absolutely need to create or establish mutual relationship with the host communities, since they are of much concern these days to the business men/women as sometimes their activities help to shape and direct the life within the communities this, the essence of community and organisationa relationship cannot be over emphasized or neglected of management entails high productivity.
1.1 BACKGROUND TO THE STUDY
The community environment can strongly influence business success when a community or neighbourhood detoriates, property value goes down tax revenues decline, local market shrink unemployment falls off and profit sag, while at the same time cost of relief welfare, policy and other municipal services arrounds so for purely economic reasons, there is ample satisfaction for business to help the communities. In accordance with the above writing in the public relations, quarterly as cited by Kogan (2017), observed that community relations programmer were originally concerned to help a company become now as a good employers, neighour, tax payer and purchase or local products. A broad approach to community relations does not means changing the old pattern, but simply finding additional way to serve.
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